2019 Marketing Opportunities 

For more details on promoting your business through Tourism Barrie opportunities please schedule a meeting with Pam Bothwright, Marketing Manager, at [email protected]  

Adventure Travel Guides
- Tourism Barrie produces and distributes Adventure Travel Guides annually. The Guides are core print material designed to inspire tourism, experiential adventures, activities and overnight stays in Barrie & Area. These quality magazines enhance and simplify travel and activity planning for tourists and Barrie residents alike. The Guides serve to promote Barrie & Area as a premier year round travel destination. 


  • 60,000 copies printed
  • Local distribution through Barrie & Area accommodations, Tourism Barrie, area attractions, Barrie City Hall, tourism partners
  • Regional distribution through all Provincial Ontario Travel Centres, 102 different provincial information centres and Chamber of Commerce, trade and travel shows
  • Electronic edition available at www.tourismbarrie.com
  • Newspaper drops to northern GTA municipalities.
Online Advertising - Tourism Barrie launched a state-of-the-art responsive content management system website in 2018. Tourism Barrie's main website, www.tourismbarrie.com received more than 350,000 visitors and over 1 million page views. Advertising opportunities vary and are a sought after way to feature your business to both residents and visitor. Reach out to Pam Bothwright or any Tourism Barrie team member for detailed information.

Parks, Road & Trail Map - Tourism Barrie has been providing visitors, extended stay corporate travelers, individuals looking to relocate to Barrie and community members with detailed City of Barrie maps since 2005. This large, full colour map contains:
  • All the city streets, parks, trails (including the waterfront trail)
  • The map also includes a separate Downtown Barrie map, which depicts the waterfront, beaches, cycling trails and marina.
  • All arenas, municipal and provincial service buildings and schools are marked on the map.
The Tourism Barrie Road Map is the official map to the City of Barrie. The Map is updated annually, as per the specification to Tourism Barrie by the City of Barrie and is launched in the spring to coincide with the busy tourism season.


  • Annual print of 20,000 copies
  • 10,000 distributed through the Ontario Travel Centre in Barrie
  • 20,000 distributed through Tourism Barrie in various venues including: email and phone inquires, walk-in inquiries to Tourism Barrie's Visitor Information Centre and Downtown Kiosk location, select accommodation properties and tourism partners, within Delegate Bags for tournaments and conferences
City of Barrie Tear Map - Tourism Barrie has discovered that the full City Map is not always required or wanted by visitors to the City. In order to accommodate visitors to the hotels in Barrie, Tourism Barrie developed the Tear Map in 2005. This 11" x 17" full colour, double sided map contains:
  • Detailed 3D rendering of the Barrie Waterfront (including the waterfront trail and distances between key points).
  • Full City Map with key streets, municipal buildings, recreation centres, GO Transit locations, beer & liquor stores, and recreation centres.
  • Restaurant & Retail listings


  • Annual print of 10,000
  • Distributed through Tourism Barrie in various venues including: Tourism Barrie's office and kiosk, City Hall all City of Barrie accommodations, select restaurants & Area attractions, and City of Barrie marina.
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