The fall sport Barrie webinar series was an initiative facilitated in partnership with Sport Tourism Canada. It was designed to provide knowledge to Barrie sport stakeholders about important topics in the world of sport. We have included the recorded session recaps down below.

Stay tuned for our next series announcement! 

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Recorded Sessions & PPT Slides 

Session 1 - Volunteer Engagement in Sport 

*Due to technical issues session #1 will not be uploaded*

Volunteer Engagement in Sport

This webinar will provide an overview of the journey from the Lethbridge Sports Bid Committee to the Lethbridge Sport Council and where we are today. Susan will then speak to lessons learned from her 11 years with Lethbridge Sport Council covering topics such as varying expectations of the local organizing committee depending on the type of event, leadership and event day volunteers satisfaction rates, hosting legacies, and criteria to consider when choosing a centralized volunteer database.

Speaker - Susan Eymann, Executive Director, Lethbridge Sport Council

Susan has been the Executive Director of Lethbridge Sport Council since 2009 with a Master of Education - Counselling Psychology. Her volunteer experience includes being a multi-sport coach, NCCP Coach Learning Facilitator, Canada Winter Games Team Alberta Shooting Coach, as well as leadership and event day volunteer for sport events of all sizes. As Executive Director, Susan has been the lead or consulted with sports bid committees and local organizing committees including the Lethbridge 2019 Canada Games Bid Committee, 2015 Skate Canada International, and 2012 and 2021 Alberta Summer Games.

Click the Button Below to Access the PowerPoint Slides: 

PDF SLides

Session 2 - September 22, 2020 - Return To Play Roadmap 

Click the Button Below to access the Powerpoint Slides: 

PDF SLides
Return To Play Roadmap

The Ottawa Return to Play Roadmap is a web-based tool designed by the Ottawa sport community for all members of the community. It is focused on developing tools for athletes of all ages and levels, their families and local sport organizations to facilitate a safe and enjoyable Return to Play experience in the COVID-19 era. The Roadmap provides a step-by-step guide for sport participants. Based upon guidelines from public health officials at the community, provincial and federal levels. 

This webinar will provide an overview of the Roadmap including its design objectives and development process. While the Roadmap has been customized for Ottawa, its principles apply to all communities. The presentation will be followed by an interactive session where participants will be able to ask questions to understand how the roadmap design, development and content can be tailored to the Barrie sport environment. 

Speaker -  Marcia Morris, Executive Director, Ottawa Sport Council

After a successful career in the high-tech sector, Marcia transitioned into the world of sport. Throughout her experience in sport, Marcia has had the privilege to work with International Sport Federations (FIFA), a National Sport Movement (True Sport) and Community Sport Organizations (Ottawa Carleton Sport Tourism Canada Consulting Services Proposal 3 Ultimate Association and the Ottawa Sport Council). Through this work, she has developed an in-depth knowledge of the provincial and national amateur sport system, of multi-sport games and an extensive understanding of community sport and how it provides opportunities for social inclusion. 

Marcia holds a Bachelor of Science, Electrical Engineering from Queens University in Kingston Ontario. She has been fortunate to live and work in both Wales, United Kingdom and Kuala Lumpur Malaysia. On a personal front, Marcia is an avid runner, swimmer and cyclist. Marcia’s other passion is travelling and hiking with her family and has successfully summited Mount Kilimanjaro, completed Nepal’s Annapurna Circuit and Switzerland’s Haute Route, trekked the Inca Trail to Machu Pichhu and hiked throughout England, Wales, Europe and Canada.

Session 3 - September 29, 2020 - Understanding Corporate Sponsorship 

Click the Button Below to access the Powerpoint Slides: 

PDF SLides
Understand Corporate Sponsorship - A View of What; How and Why for Tourism Barrie and their Partner Organizations

This session has been custom designed for Tourism Barrie and the participating organizations to take an overarching look at corporate sponsorship marketing from the perspective of three key questions: 

1) What is corporate sponsorship marketing and how does it differ from donations, philanthropy and advertising?
2) How does corporate sponsorship marketing really work – what does it take and what are the key elements of success?
3) Why is or should corporate sponsorship marketing be important be important to those attending - be they a venue facility hosting concerts and top level sporting events, a small local sport organization with no paid staff, a competitive level hockey, baseball or football team, a local gymnastics club, a one sheet minor hockey / figure skating arena; a Little League baseball organization or even a golf tournament all trying to generate sponsorship for their events and programs. 

To provide answers to these three key questions we will also review the role and “how to” of prospecting effectively for sponsors; how to get meetings, undertaking discovery sessions, building proposals that will bring in the money for your event and delivering on what you promised. 

And to wrap it all up the session will look at how COVID has affected sponsorship right now and what the effects are and how to be successful generating sponsorship revenue during and post COVID” new normal”.

Speaker - Brent Barootes, President and CEO, Partnership Group Sponsorship Specialists

Brent Barootes is President and CEO of the Partnership Group – Sponsorship Specialists®, an Alberta based national sponsorship marketing consulting firm with clients from coast to coast in Canada. In the past 30+ years Brent has worked directly or indirectly with many provincial and national sport organizations, small and large municipalities, Canadian iconic brands and small local businesses as well as destination marketing organizations, tourism and economic development offices and departments and sport and recreation departments as well as professional sports teams, to develop, audit, enhance, design, and build effective sponsorship marketing programs for them. Brent excels in develop of sponsorship asset inventory and valuation as well as working with clients one on one or in group training in areas of prospect development, getting meetings, discovery session, proposal development, negotiation, activation and fulfilment.

In addition to his role directly with the charitable sector as a Director of Development, his tenure of a decade in the sport marketing industry with two NHL franchise properties combined with his role on several non profit Boards for member associations and societies, and delivering unprecedented ROI for corporate clients has positioned Brent as a thought leader and pioneer in the sponsorship and experiential marketing sector in Canada.

Brent is also the author of’s #1 Best seller in the Nonprofit Marketing and Communications category; Reality Check – Straight Talk about Sponsorship Marketing. Brent is a regular speaker at conferences and conventions as well as a TEDx presenter on “Busting the Work-Life Balance Myth”.

Brent lives with his wife and 15-year-old daughter in Nanaimo BC.