Jonathan Palmer
Marketing Director and IT Manager, Snow Valley Ski Resort

With over 16 years in this role, Jonathan has led the development of high-impact marketing campaigns and overseen the resort’s digital infrastructure, helping to grow visitation and community engagement year-round.

Jonathan was first elected to Tourism Barrie’s Board of Directors in 2010, serving through 2016 and contributing as a member of the Executive Committee from 2013 to 2015. He was reappointed to the board in 2023 and currently serves as President, guiding the organization’s strategic direction and stakeholder engagement.

Jonathan is a graduate of the Business Marketing program at Georgian College and spent seven years as a course conductor for the college’s Ski Resort Operations program. He continues to bring his extensive experience in tourism, hospitality, and destination marketing to Tourism Barrie, with a focus on expanding Barrie’s reach through digital strategy, partnership development, and sport tourism initiatives.

Sector Representative: Attractions, Outdoor Recreation
Elected to a four-year Term, 2022-2026  
Re-Elected, Term Ending 2030