The Quarterly Marketing Reports provide the Barrie & Area tourism industry with key insights into Tourism Barrie's marketing strategies, campaigns, and top destination marketing outcomes. Additionally, we report on key performance indicators (KPIs) for Barrie's hotel industry and how they compare to our competitive set.

This Quarterly Report highlights the demographics and target markets we are attracting through our social media channels, websites, Google Ads and digital destination marketing campaigns.  By reviewing the successful campaigns, businesses and stakeholders can align their efforts with ours, ensuring we all move in the same direction and amplify our shared messages.