Social Media Ambassador
Request for Quotation
Show us your barrie
From hidden local gems and favourite foodie spots to outdoor adventures, weekend getaways and the places that make Barrie special, everyone has their own way of experiencing our city. Now, Tourism Barrie is looking for local content creators to help share those stories.
The Tourism Barrie Social Media Ambassador Program is a paid opportunity for local creators to explore Barrie, create engaging social media content and inspire others to experience the city through their eyes.
Whether you're sharing family-friendly adventures, discovering the local food scene, getting active outdoors or showing off Barrie's sports and entertainment experiences, we want to see what makes Barrie special to you.
Have a passion for creating content and a love for Barrie? We want to hear from you.
YOUR CITY. YOUR PERSPECTIVE.
We're looking for local creators who know Barrie and can bring its experiences to life through authentic storytelling, engaging short-form videos and social media content that connects with their audiences.
Selected ambassadors will be invited to experience a variety of local businesses, attractions, events and activities, then share those experiences with their followers. Content opportunities will align with Tourism Barrie's seasonal campaigns and marketing priorities, giving you the chance to showcase different sides of the city throughout the program.
What could you experience?
- Outdoor Adventures: Hit the trails, get out on the water, enjoy winter activities or discover Barrie's outdoor spaces.
- Food and Drink: Explore local restaurants, cafés, breweries and the city's food scene.
- Shopping Local: Discover downtown boutiques, local makers and the Barrie Farmers' Market.
- Arts, Culture and Events: Experience festivals, live music, theatre, galleries and waterfront events.
- Stay and Getaway: Create local itineraries that showcase Barrie as a destination for a day trip or weekend away.
WHO WE'RE LOOKING FOR
We're seeking creators who can connect with specific audiences and inspire them to discover more of Barrie. You don't need a massive following to make an impact. We value great storytelling, engaging content, authentic local knowledge and a strong connection with your audience.
We're looking for creators who represent one of these audience groups:
Family Adventures
For parents sharing family-friendly activities, weekend outings, seasonal fun and places to make memories together.
Active Adults 55+
For creators showcasing active lifestyles, outdoor recreation, local culture, dining and experiences that make the most of every season.
Young Adults (20–30, No Kids)
For creators highlighting food and drink, outdoor adventures, live music, nightlife, shopping and experiences to enjoy with friends, a partner or solo.
Sports Fans
For creators who love the game-day atmosphere and can showcase Barrie's sporting events, local dining and the experiences that make a sports trip even better.
WHat does being an ambassador involve?
Selected ambassadors will work with Tourism Barrie to develop and share content that highlights local experiences and supports destination marketing campaigns.
Depending on the assigned experience, deliverables will include a set of Instagram Stories, a short-form video and the submission of raw content files and performance metrics. Additional opportunities, such as blog posts, event coverage and Instagram account takeovers, may also be available.
Tourism Barrie will share content priorities, collaborate with you on concepts and coordinate access to experiences where needed. Content concepts and drafts must be approved before posting.
think you'd be a great fit?
If you're 18 or older, live in Barrie or Simcoe County, regularly create public social media content and love sharing your local discoveries, we encourage you to apply.
You should be comfortable creating short-form video or other social content, meeting deadlines and collaborating with Tourism Barrie throughout the process. Instagram or TikTok is required; an active Facebook or YouTube presence is an asset.
Follower count isn't everything. We're interested in your creativity, your storytelling style and the audience you've built.
ready to share your barrie?
Review the Tourism Barrie Social Media Ambassador Program Request for Quotation for the full program requirements, deliverables, compensation details and submission instructions.
Submission deadline: November 16, 2026, at 4:00 p.m. ET
Program term: December 2026 to April 1, 2027, with an option to renew.
Submit your quotation as a single PDF to [email protected] with the subject line: RFQ TB-123-2026 — Social Media Ambassador.
Your Barrie story starts here. Let's show people what makes our city worth discovering.
